![]() In August of 2018, a leading French consumer group warned parents about certain baby hygiene products including wipes, moisturizers and diapers that contain toxic components. Phenoxyethanol is a preservative that’s made by treating a powder created from benzene (a known carcinogen) with ethylene oxide (also known carcinogen).ĭo they really think that it’s OK to use a product like this in products made for babies? Let’s start with phenoxyethanol, then tackle ethylhexylglycerin and methylisothiazolinone, and finally “fragrance” ingredients. The organic issue aside, Babyganics® products contain more than a few ingredients that I wouldn’t want to use on my kids … even now that they’re teenagers! Rather than show you a handful of Babyganics® ingredient listings and highlight the ones I take issue with for each, I thought it would be easier to simply pull out a few ingredients I found in several items in the line, and explain why I recommend avoiding them. What’s Wrong With Babyganics®?: The Ingredients A company whose products aren’t MOSTLY certified organic should not use a play on the word “organic” as its name. If you ask me, the changes are not enough. The end of the ingredient listing includes the words “Unless otherwise specified, product not labeled as organic”.Ingredient listings now show a (ꝉ) endnote indicating which ingredients are certified organic.The front of each bottle has a sentence that reads: Discover which of our ingredients are certified organic on the back panel.The Babyganics® name, itself an artificially contrived admixture of baby and organics, was deliberately selected to suggest to consumers that Babyganics® differentiates itself – falsely – by making products free of synthetic chemical intrusion or composition, says the complaint.”īabyganics® settled this class action suit for $2.2 million, and they were required to update their products’ packaging and advertising to help consumers understand which ingredients actually are organic. According to the suit, “The Babyganics® business is built on the idea that consumers will pay more for organically-based products, because they perceive them to be more healthful and life-enhancing, the states. The name implies that Babyganics® is all about organic products, whereas the ingredient listings actually include many laboratory derived chemicals. What’s not to love, right?!Ī 2018 class action lawsuit filed against Babyganics® reveals the answer to that question! ![]() The name Babyganics® is a playful blend of baby and organic. However what I can tell you for sure is that their ingredients leave a lot to be desired.īut before I talk about ingredients, I want to talk about branding. Johnson a few years ago, I can’t speak directly to ingredient changes that were made as a direct result of that transition. Since Babyganics® wasn’t on my radar until after it was purchased by S.C. I just think it’s unfortunate that consumers are largely unaware of the tradeoffs made that could ultimately affect their health. Typically the changes are related to preservatives, because large companies gain economies of scale by manufacturing product in large batches, which means the final product needs a long shelf life.ĭon’t get me wrong … I don’t fault the companies for making changes like this, because they have a fiduciary responsibility to deliver shareholder value. I’ve seen this with Tom’s of Maine® (bought by Colgate in 2006) Burt’s Bees® (bought by The Clorox Company in 2007) and Native® (bought by P&G in 2017). However what tends to happen in these cases is that ingredients often start to change. Regardless of their portfolio of brands, it’s common for large corporations to seek growth by purchasing smaller brands. Johnson is also the parent company of consumer brands Glade®, Fantastik®, Scrubbing Bubbles®, Pledge®, Windex®, Raid® and Saran Wrap®.Ĭall me crazy, but it’s hard to wrap my brain around a company that makes toxic cleaning products, noxious insect repellants and plastic wrap suddenly having a soft spot for organic baby skincare products. Founded in 2002, the company was bought out by a large consumer conglomerate in 2016: the S.C. What’s Wrong With Babyganics?®Īs is the case with many amazing small brands, Babyganics® started out with humble beginnings. Read on to find out what’s wrong with Babyganics®. I applaud this noble mission! With the majority of mainstream brands using less than perfect ingredients, there’s a lot of room for improvement, but I maintain that Babyganics® could be doing a lot better. Babyganics® was founded in 2002 with a mission to keep products off the list of things that parents have to worry about. If you’re a new mom (or mom-to-be) looking for products to use on your little one, you’ve likely come across the Babyganics® brand.
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